Branding Yourself As An Artist
Companies aren’t the only entities that need to have a good, consistent brand. Anyone from an artist to an account will gain a lot through color, design and material consistency.
While working on creating those elements, from now on called assets, I’ve found it easiest to start with the logo. Your logo needs to be an easily identifiable and readable icon that will lead other people towards the rest of your branding.
When creating your logo your goal should be to represent something about yourself. Be it personality or what you do. Using myself as an example, I specialize in very brightly colored chalk drawings, and that’s what I used to create my logo with the initials of my brand- AR for AndresRudo. The logo defined the colors and font choices I would use in the future. Stark oranges, greens and reds, pepper my resume, website and business cards.
When designing the business card another aspect had to be chosen- the font. People really underestimate the importance of a good, consistent font choose through your assets. Personally I use a variation of the font Futura. Readability is key. In this part of the process it was also decided how I would refer to myself in my own media.
DESIGN · ILLUSTRATION · PORTRAIT
Using a painting that carried a lot of the same colors as my logo brings both sides of the card together, even though they'd never be seen one next to each other. Either way, both sides of the business cards I'd be proud to represent my brand.
I find it interesting to see how different things manifest in the next parts of a project, like they did on the resume. Still having a lot of the same elements, like the font, color and the same assets for the social media, now also I've added the thin and thick line combination that I use in a lot of different things like my portfolio website and my postcards.
As you create new things to brand yourself with new ideas and compositions will form, and that's wonderful. Just try to keep them in mind when going back to change your business cards on the second print run.
To sum things up, you need to define three things. Color, font and assets. As long as you keep a folder on your computer with the codes for your colors, a download file for your fonts and different things you might need (In my case the lines, the social media logos and the red bar I used on my resume), you will have the tools you need to create a solid and consistent brand.